Yeah, sure, to make people get angrier at the staff team's choice of mute lengths...
Getting muted is not like... hell, where you go and die and rest in your sins for the rest of your life. It's a lesson, and I can say it by personal experience.
You get the point of the mute, you get unmuted, and you come out as a more "moderate" person later. The mark sure does stay and it will haunt you for the rest of your appeal page life, but the most important thing is not to forget the meaning of the mute, to teach you what you did wrong. Not make you suffer.
That's as far as I can say personally about 1 hour mutes, while the whole "KYS" situation is kinda... meh. Telling people to go kill themselves (or the more meme version, go drink bleach) is probably a really common term on the internet, and not so many people would realize how player here take the insult. If there's something that needs to be done to death threats and threats in general is to reduce the ban, not make it harsher just to fall in a state of eternal depression.
Sorry for the trumptastic wall of text, I am just very sensitive about the subject and I'm not willing to take this unseriously.