This seems to me like a riddle. You've capitalized the word "bears", which indicates that you're referring to something other than the animal. My first guess is the Chicago Bears, however normally one would include Chicago in that title. Then I thought perhaps the brand name of Bears, but who would ask if I like such a broad thing? It would be like asking if I like every product sold by Walmart or Pizza Hut. Then I thought "Oh wait he probably just means the animal and accidentally capitalized the B."
So in conclusion, bears are cool, the Chicago Bears suck, and Bears snackfood is pretty ok.