Personally I am not a fan of the apple eco system or UI. I am more of an android guy, therefore this eliminates apple from getting my vote.
As for Samsung, I do like the brand. I currently own, and am currently using, a maxed out Samsung Galaxy tab S2 9.7" LTE Tablet. I really like my tablet, but it was far from cheap. Because of the price, I will not be voting for Samsung.
I currently own and use a Motorola Moto G4 as my daily driver. It is a very reliable and affordable mobile phone. I am very pleased with my phone, and so for that reason I will be voting for 'neither'. I really like my phone, the UI is slick and swift, and it is very customizable (unlike apple IOS).